Penny for Your Thoughts: Personal Branding & Small Business
If you’ve read the “Welcome” post on this blog, you’re probably already aware that I am now launching my own small business consulting service specializing in advanced internet marketing due to the immense success & great results I’ve received marketing my own pet sitting business online.
Well, my own success is a big part of the reason I’m launching this consulting company.
The other big part: I love Twitter, my iPhone, my MacBook and may or may not be addicted to the internet. I could talk about Twitter apps for hours. I could critique various changes to Facebook for days.
So now, after building up such a buzz about my local pet sitting business, I’m working on building up a buzz about my consulting services.
I’ve been reading the book Crush It, which is absolutely amazing, wonderful and inspiring. It’s completely the perfect book for me to be reading right now, and backs up pretty much every aspect of my own internet marketing strategy that I implemented with my pet sitting biz.
But now I find myself trying to carve out an identity as a small business consultant. To others of you who have done this or who wear multiple hats: how do you do it? How do you separate “pet sitter you” from “consultant” you?
I wonder about this both in real life and online.
Any other folks who run multiple business or have multiple identities they like to represent? How do you do it? What works? What hasn’t worked?
When is it good to keep things separate and how do you do so?
